SlickRun, start programs by typing their name

With this little program, you will never need another shortcut on your desktop. SlickRun gives you instant access to any program or website. The program allows you to assign "magic words" to programs, for example C:\\games\crazytaxi\crazytaxi.exe could be assigned "taxi", and when typed into the launcher starts the program.
The program allows you to decide the alias for each program, getting used to SlickRun is quick. SlickRun also allows you to navigate to websites, just type in the address of the desired website and SlickRun would load the page in your web browser.

A similar program is Launchy, but I will keep its review to another time.
For Windows only, get it here.